Blogging is time consuming. If you outsource it, it’s an important regular payment. Don’t waste time and money by writing a blog that no one is going to read. Follow our guide and start improving your blog today.

Mistake 1: Embrace the haters and stay uniquely you

It’s difficult to develop a unique perspective these days, a simple Google search and you’ll find an opinion on just about anything. Remember that no one in the world is you, your opinion is unlike anyone’s and it’s important to create your blogs to reflect your uniqueness. Whatever you’ve chosen to create your blog about, remember to stick with it even if it attracts negative opinions from “haters”.

  1. Develop an opinion about a topic. Controversial topics can really help attract new views but will also attract haters.
  2. Embrace the haters, these people/trolls will try to find weakness in your opinion or even you as a person. Remember comments (both good and bad) are good for SEO
  3. Reply to every comment, remember that comments are a part of your blog post. Every word that is on your blog is improving your Google SEO. Reply to comments using key words and phrases that you are writing about.
  4. DO NOT feed into negativity and resort to calling people hateful names. This will only make you look bad.

Mistake 2: The topic is too broad… and probably boring

Broad blogs – maybe ones that try and cover everything your company does – are hard to read. Often they can contain so much information that often only one or two sentences are relevant to each reader. While it’s easy to think that it appeals to a wide range of people, the reality is that it appeals to no one. No account manager is going to share your blog because it features one sentence about account management – an account manager is looking to share whole blogs on the topic. Find a focus/niche and ensure your article focuses specifically on that.

  1. Find an interesting topic you want to write about.
  2. Find a specific group of people, career, location, age, etc that the topic directly, or indirectly applies to.
  3. Research how this topic has positively and negatively impacted said type of people.
  4. Invite a guest blogger or professional with relevant experience relating to group of people or topic and add their comments to your article.
  5. Add a picture to your post and make sure to write in the ALT tags and description appropriately.

Blogging is more than just writing. A careful balance of edgy journalism and smart SEO (search engine marketing) create a viable and essential business addition that can generate money through added visitors.

Mistake 3: You’re fixated on keywords and SEO

The pursuit of keywords makes bad writers of most of us. Writing an “optimised” title is unlikely to appeal to the human beings checking their LinkedIn and Twitter accounts every day, and you need their clicks to get your blog to the front page of Google. Equally importantly, Google is now wise to keywords, and obvious use of them is probably going to result in your blog being demoted.

Google takes a lot of things into consideration when deciding where to rank your blog vs all the other pages that are comparable. A couple simple questions you should ask yourself while thinking of an idea is

  1. Is it going to keep people on your page? Is the blog exciting enough to read the whole thing? Time spent on your site is seen by Google to be relevant to their search and will rank you better
  2. Will other sites find the information important enough to link to your page? Are you solving a problem or adding value? Back links from other websites are extremely important for your SEO
  3. Read our article “Understanding SEO – The Importance of Quality Content” to better understand the complexities of Search Ranking Click Here

Mistake 4: Sharing your blog on social media isn’t enough anymore

The beauty of sharing your own blogs on social media is that they take anyone who clicks your link straight to your website, taking them closer to conversion and helping your SEO into the bargain. (Sharing a newspaper’s article encourages people to go to that newspaper’s website, which doesn’t help your business at all.)

Choose your blog topics carefully – pick ones that won’t go out of date quickly. You know your industry and you know what truths continue to be relevant. That way, you’ve always got social media content ready to share – most blogs still contain correct information one or two years after they’ve been written. Apart from social media, try these as well:

  1. Create a video about the subject. This doesn’t need to be a Hollywood, high budget blockbuster, just a simple video that discusses the idea presented in your blog.
  2. Send a regular email to your database with your blog posts as the content.
  3. If you’re not using Google My Business, Google Plus, YouTube and Reddit, you might want to start. These sites offer back links to your blog and will help your ranking.
  4. If you’re using Facebook, make sure to use it correctly. Click Here for our article specifically about Facebook.
  5. DO NOT cross link to other blogs that have agreed to link to your site. This used to work but is now seen as bad by the SEO Gods.

Mistake 5: You’re not asking readers to take action

So, some nice person has read your blog and found it interesting. Now what? Well, this is your opportunity to tell them what to do next. Lots of people go for “Call us today and find out how we can help you!” which is a bit salesy, but better than nothing. What would be better – and better for SEO because it generates more engagement – is a conversation-starter like, “What’s your experience? Leave us a comment – we’d love to hear your story.” And if you’re worried you won’t have time to reply to comments, you can also plump for this one:

Now you’ve said goodbye to your five blogging mistakes, help others to improve their blogs too. Share this blog on social media – let’s start raising the bar!